REUZEL® Extreme Hold Matte Pomade delivers our strongest hold with a natural, matte finish. This water-based pomade washes out easily without leaving residue or buildup, making it perfect for all-day control and effortless styling. For those who want maximum hold and a clean finish—it’s better than a 10, it’s an 11!
SHINE: 1/10
HOLD: 11/10
- Works well on medium to coarse hair
- Creates dry, messy-textured looks
- Strongest hold
- Flexible
- Creates a look that will stay in place all day
- Sugary rum fragrance
Application: Remove 1 to 2 knuckles full from can and emulsify in palms. Spread evenly across hands until fully covered. Apply to towel-dried or dry hair starting at the crown and working toward the front. Work from scalp to ends and liberally cover hair. Finish by combing hair into desired shape. Apply more if necessary.
Ingredients:
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Beeswax: Helps moisturize and tame frizz by forming a humidity-resistant barrier, keeping hair smooth and in place.
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Castor Oil: Fatty acids penetrate the hair strand, nourishing and strengthening it.
About Reuzel and Schorem
Schorem is an old school men-only barbershop in the heart of the working class city of Rotterdam. The shop specializes in the classic cuts that have proven themselves over the decades: pompadours, flattops, contours and the other styles featured on Schorem's famous barbershop posters.
Since it's opening, Schorem has been frequented by greasers, rockers, bikers, psychobilly's, ruffians and other fine gentleman scumbags from every echelon of society. With more than fifty years of barbering and grooming experience these Rotterdam Barbers have now formulated pomades worthy of their exacting standards. As old school barbers they dug deep into the history of pomades to formulate what they believe are the worlds finest, Reuzel.
Reuzel is the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples. The word pomade actually comes from the french word pomme, meaning apple.
